Burger Buddie's is a self-initiated passion project where I led the concept, illustration, and art direction. Born from a playful exploration of character design and brand storytelling, Burger Buddie imagines a quirky, feel-good food mascot brought to life through bold colors, expressive illustration, and a strong visual identity. I developed the creative concept from the ground up—defining the personality, tone, and look of the brand—while using hand-drawn elements and digital composition to build a cohesive visual world.